Year-End Direct Mail Checklist: Preparing for a Strong Q1
Postcard Pricing: What You Need to Know
What is a Self-Mailer? Formats, Examples, and USPS Rules
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Year-End Direct Mail Checklist: Preparing for a Strong Q1
By Lee Garvey While everyone else is winding down for the holidays, the most effective marketers are quietly building their first-quarter advantage. Your success in January and February won’t be decided by a New Year’s resolution, but by the strategic decisions you make in the calm of December. This is your opportunity to plan with…
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Postcard Pricing: What You Need to Know
By Lee Garvey Searching for the “cost of a postcard” feels a bit like asking for the price of a car. The answer ranges wildly—from an economical commuter to a luxury sedan—because it depends entirely on the features, size, and performance you need. Your postcard campaign is no different. The real cost isn’t a mystery…
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What is a Self-Mailer? Formats, Examples, and USPS Rules
By Lee Garvey Think of the last piece of mail you opened. Your fingers likely performed a small, unconscious ritual: find the seam, tear the envelope, pull out the contents. Now, imagine eliminating that entire step. What if the message itself was the mailer, designed to grab your attention the instant you pulled it from…
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Postcards, Flyers, Brochures: Which Direct Mail Type/Format Is Best for Your Business?
By Lee Garvey The most costly error in direct mail happens before you choose a single image or write a headline. It’s the moment you pick the wrong physical vessel for your message. Sending a lavish, multi-page brochure to promote a simple coupon comes across as wasteful and confusing. On the flip side, announcing a…
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Using Direct Mail for Customer Retention: A Strategy Guide
By Lee Garvey What if the most powerful tool for keeping your best customers is hiding in plain sight? In the race to acquire new buyers, the humble direct mail piece is often pigeonholed as a blunt instrument for cold leads. But this view misses its real superpower for the most important segment you have:…
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Postcard Marketing: Strategies for Success
This article will guide you through the intricacies of successful postcard marketing. You’ll discover why postcards remain a potent marketing tool, learn key principles for creating eye-catching designs, and explore strategies to craft compelling messages that drive action.
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Free Direct Mail Templates for Every Business
By Lee Garvey The blank page is the enemy of action. You know direct mail works, but the leap from a great idea to a finished, professional-looking postcard in someone’s mailbox is where most campaigns stall. Design software is more accessible than ever, yet creating something that genuinely reflects your brand—and doesn’t look like it…
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How to Send Legal Documents Through the Mail Safely & Securely
By Lee Garvey The deadline is tomorrow. A signed contract, a court filing, a confidential settlement—its journey hinges on a paper trail you can’t fully see and a system you don’t control. This isn’t just mailing a letter; it’s transporting a piece of your business’s or client’s future, where a single failure in proof or…
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Direct Mail for E-commerce: A Step-by-Step Guide
By Lee Garvey Your customer’s mailbox is a sanctuary in a world of digital noise. No pop-ups, no spam filters, just a physical space where your message can land with 100% open rates. While your competitors are still fighting for attention in crowded inboxes, a powerful channel is waiting to drive your e-commerce growth. Direct…
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