Cost effective and inexpensive yet highly effective, postcards can be a marketing goldmine. Here’s how to boost their return on investment.
1. Update your mailing list.
When was the last time you weeded out money-wasting duplicate or dud addresses? How well does that list you bought or rented match your target customers?
2. Say it again — and again.
People need to see your name and hear your message more than once before they take action. Don’t give up on these potential customers after just one mailing.
3. Keep it simple.
De-clutter your postcard’s design and copy to make a stronger impact. Remember, you’re not closing the sale from this vehicle — just triggering the customer’s first step.
4. Make the sales pitch bigger than your logo.
Customers are motivated by what’s in it for them, not how proud you are of your company.
5. Add urgency.
Get customers running in the door with offers that must be acted on NOW: limited time savings, limited supply, etc.
6. Make it personal.
Personalize the words or images on your postcard for a one-to-one emotional connection. The customer’s name is just the beginning of the possibilities.
7. Enable response.
The MOST important element of your postcard is the “call to action.” Clearly tell readers how to respond; phone, come to the store, visit your website, scan the QR code.
8. Provide complete company contact info.
Return address, telephone/fax numbers, website, email (probably on the back of the card). This makes your business look more professional.
9. Be colorful.
Stand out from the crowd with bright graphics or photos. If you don’t want to pay for a full-color printing, consider colored card stock (Click2Mail offers yellow, green and pink).
10. Use a real postage stamp.
Recognized as a sign of higher quality and importance than standard printed indicias, it could significantly improve readership and retention rates.
Need help creating your profitable postcard? Click2Mail offers 3 resources:
•   The Click2Mail Knowledge Base answers most general and how-to questions
•   A program-specific Help Menu is available after you sign into your account
•   Our experts are standing by for phone consultations at 1-866-665-2787 Monday-Friday, 9AM to 8PM Eastern Time.
