A popular craft beer brewery in Fredericksburg, Virginia, Spencer Devon Brewing was facing a bleak financial outlook after being forced to close down for the COVID-19 pandemic. How could they get their product safely to their customers?
Another reason your mailpiece may not reach its destination is an unrecognized addressee designator on "occupant" or "resident" type addresses when your mail moves through postal automation.Read more
The single most important element of your direct mail marketing piece is the request for a response. Here's where you tell prospects what you want them to do, whether it's placing an order, using a coupon or requesting information.Read more
Direct mail fundraising plays a key role in donor retention; after all, it costs about five times more to acquire one donor than it does to retain one! Direct mail works best when it is integrated with digital channels because it gives advocates more ways to engage, donate, promote and support the organization.Read more