As a small fish in a big, competitive pond, you need proven strategies for growing your customer base and keeping existing customers coming back for more.

Just when you thought all the marketing action was in the digital arena, customers are demonstrating that direct mail is still effective. In fact, if you use the strategies below, it can be MORE effective than online and email messages.

The new postal rates are almost upon us — they start January 27. So if you're planning a mailing in the near future, now's the time to do it.

The Postal Service recommends the following mailing and shipping deadlines for expected delivery by Dec. 25 to Air/Army Post Office/Fleet Post Office/Diplomatic Post Office and domestic addresses

Dozens of wildfires are burning in several western states. In California, the deadly fires include one of the largest ever in the state’s history. Some Post Office locations are closed due to these fires. Learn more...