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In spite of the tsunami of digital communications that has inundated the world over the past couple of decades, business-to-business marketers continue to give direct mail the single largest chunk of their budget, according to a Pitney Bowes survey. Over half of the same survey respondents said that direct mail was the best way to reach senior management prospects. Here's why...

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You may have heard recently that outbound marketing is so over. Consumers have been flooded with messages in all channels — TV/radio, email, the internet, telemarketing, the environment and, yes, the mailbox — to the point where they just tune it all out. Inbound marketing is where it's at, some experts are proclaiming...

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Every day the US Postal Service processes and delivers half a billion pieces of mail each day. That’s an average of 351,656 mailpieces processed each minute. Not surprising to learn that letters or postcards can get damaged in the process. Sometimes, you may even see a rub or smear on postcards...

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If you haven't yet tried Zapier's tools for making your everyday business software automatically generate a mailing on Click2Mail, take a look at what you could be doing ... and how much time and work you could be saving!

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We are absolutely thrilled to announce that you can now use Zapier to automate and integrate mailing tasks on Click2Mail with your customer and lead management apps. Because you have better things to do with your time!

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