A popular craft beer brewery in Fredericksburg, Virginia, Spencer Devon Brewing was facing a bleak financial outlook after being forced to close down for the COVID-19 pandemic. How could they get their product safely to their customers?
Direct mail fundraising plays a key role in donor retention; after all, it costs about five times more to acquire one donor than it does to retain one! Direct mail works best when it is integrated with digital channels because it gives advocates more ways to engage, donate, promote and support the organization.READ MORE
Just when you thought all the marketing action was in the digital arena, customers are demonstrating that direct mail is still effective. In fact, if you use the strategies below, it can be MORE effective than online and email messages.READ MORE