May 08, 2017
When veterinarian Dr. Stan Carlin opened a new practice just for cats, he needed to get the word out to local residents and attract new clients. Dr. Carlin decided to include a mailing program to raise awareness about his Cats Only Veterinary Clinic in his advertising plan.
Dr. Carlin decided to use Every Door Direct Mail® (EDDM) after learning he could send his card to every resident in the ZIP Codes his practice would most likely serve. After shopping around, Dr. Carlin chose Click2Mail as the Every Door Direct Mail® (EDDM) service that was most economical and easy to use. He and his staff found the 6.5” x 9” postcard particularly cost-effective, and his project was quickly off the ground!
A Cats Only staff member created the mailpiece, chose the ZIP Codes and carrier routes most likely to reach prospective clients, and submitted their order using Click2Mail’s Mailing Online Pro. When the order was received, Click2Mail printed the cards and shipped them to the appropriate local post offices. The local post office delivered the cards to residents of the targeted area.
The cards asked recipients to send a text message to a specific number to receive the clinic’s price schedule. This enabled Cats Only to determine the response rate of the campaign (the number of pricing requests compared to the number of cards mailed). The Cats Only staff also asked new clients how they heard about the practice when they make an appointment. This allowed Cats Only to establish a conversion rate (the number of people made an appointment and referenced the mailing compared to the number of cards mailed). Both the response rate and the conversion rate were higher than expected.
Results: Using Click2Mail and Advertising via EDDM Benefitted the Cats Only Veterinary Clinic.
To learn more about how Click2Mail and EDDM can help your business, please contact our Click2Mail Customer Support team at 866-665-2787 or [email protected]. Our customer support hours of operation are Monday - Friday, 9 AM - 8 PM Eastern.