Dec 07, 2011
Integrated Marketing for the Smartphone Age: Introducing Mobile Marketing from Click2Mail
Last month we announced the upcoming launch of a new service – a service that allows you to setup your own mobile website, create QR codes and send QR coded mailers, all in one place. We’re very excited to announce that Click2Mail Mobile Marketing has arrived on Click2Mail.com!
What it is
At Click2Mail we understand the power of integrated marketing – of blending direct mail with Internet marketing for example (we wrote a whole white paper on it, after all). Today, marketing through mobile devices is a business imperative and Mobile Marketing is our way of helping savvy direct mail marketers to integrate it into their campaigns. Mobile Marketing allows you to create your own mobile website in about an hour, generate QR codes that connect customers and prospects to your site and design QR coded mailers easily, quickly, and affordably. You can do all this in one stop at Click2Mail.com.
Why it’s great
Getting started with Mobile Marketing starts at just $9.95 per month, with four different service plans and two payment options depending on your needs. Every plan includes:
• DIY site building tools & pre-designed themes
• Page level QR code generator & tracker
• One touch calling, email, and SMS
• Social media integration
• YouTube and Google Maps compatibility
• Site analytics
• Forms manager
• Support on 5,000+ mobile devices
• Auto-redirect from desktop site
The popular Standard Plan adds:
• Unlimited number of pages and visitors
• Event calendar
• Social couponing
The full-featured Premium Plan adds:
• Business directory
• Product catalog
• Searchable personnel directory
Mobile Marketing options also include a specialized version of the Standard plan designed specifically for residential real estate agents that enables residential realty listings. If you don’t have the time to do it yourself, Mobile Marketing also offers a turnkey site building service option. And it’s all incredibly affordable: starting with the Basic Plan at $9.95, the Standard Plan at $19.95 and the feature-rich Premium Plan at only $29.95 per month with an annual subscription. And if you just want to try it out, there are also flexible month-to-month options on all three plans.
How you can get started
Trying mobile marketing is easy and RISK FREE. Click2Mail's Mobile Marketing is a complete system with everything you need to do integrated mobile direct mail marketing today.You can sign up online in the morning and have your site up by afternoon. And Click2Mail offers a FREE demo site so that you can see what your mobile site will look like and try it out yourself before you buy it. The yearly subscription plan comes with a 60-day money back guarantee. Try it for two months, and if you discover that mobile marketing doesn't work for you, we'll give you your money back, no questions asked, Click here to start now.
How you should use it
We’ve written before about the benefits of adding QR codes to your direct mail: see Winning Combo: QR Codes and Direct Mail and Success Stories: QR Codes and Direct Mail. And as smartphone usage continues to rise, QR codes have become an increasingly effective direct response mechanism (appropriately so – the acronym, after all, stands for Quick Response).
Today, mobile devices are everywhere – in fact half of all local searches are performed on a mobile device and more and more savvy marketers are using printed QR codes to connect mobile customers and prospects to their online content. However, because QR codes are meant to be scanned by a smartphone, directing people to a regular desktop website results in unreadable text, unclickable links and missed sales opportunities. A website linked to QR codes needs to be designed for mobile devices, with size appropriate fonts and finger friendly tabs. So having a mobile-enabled site is really a necessary component of mobile marketing.
But do you know how to create a mobile website? If not, that’s where Mobile Marketing from Click2Mail comes in. We provide a very easy, affordable DIY system for creating your mobile website in about an hour (if you want, we can also do it for you). But we don’t stop there – we round out the system by including a QR code generator that gives you the ability to dynamically create QR codes for each and every page of your new mobile site; adding these QR codes to your direct mail campaign can automatically point recipients to the specific product or offer being promoted on your mailpiece. Mobile Marketing site analytics allow you to instantly assess the response rate for each unique QR code and calculate the ROI of your mailing.
Mobile Marketing really is a complete system with everything you need to do integrated mobile direct mail marketing. Click here to get started!