May 29, 2020
Spencer Devon Brewing thanked customers for ordering delivery during the stay-at-home mandate, and was rewarded with repeat orders.
A popular craft brewery in Fredericksburg, Virginia, Spencer Devon Brewing was facing a bleak financial outlook after being forced to close down for the COVID-19 pandemic. How could they get their product safely to their customers?
The answer was to make a quick pivot to pickup and delivery service for beer and food. Loyal customers responded with enough sales to keep the business afloat.
As of Friday, 19.5% of the mailing list recipients had placed another order for delivery, with an average ticket of more than $50. Several of them commented on Spencer Devon Brewing's social media page how special the card made them feel.
Not only did this direct mail campaign generating good will to good customers, it created the sort of organic social media reach every company dreams about.
"I don't want to get too excited yet, but I predict we get more responses over the weekend," said owner Shawn Phillips.
Happy customers, happy business — now that's what we call a great return on investment!