Nov 06, 2019
Another reason your mailpiece may not reach its destination is an unrecognized addressee designator on "occupant" or "resident" type addresses.
What Is a Postal Approved Addressee Designator?
When you're not addressing your recipient by name on your Marketing Mail (Standard Mail), use one of these designators approved for use with USPS sorting equipment:
• Postal Customer
• Resident/Current Resident
The only situation where you can't use these designators is if you're mailing to a simplified address, such as rural or star route deliveries and post office boxes. The USPS just doesn't have the selective distribution capability in those areas as it does with a street and number address.
What Happens If You Don't Use It?
You can get very creative with your addressee designators: "Voter," "Pool Owner," "Foot Pain Sufferer," etc. But chances are that the USPS sorting equipment won't recognize your designator. It will then look for a change of address, not find one, assume there is no such person, and return the mail to sender.
The Postal Service doesn't prohibit the use of creative designators, as long as they are in acceptable taste and don't invite controversy. So your mailpiece won't be rejected for that reason; and it may go through to the recipient without a problem. However, you do run the risk of failure in the postal automation system.
What's the Ideal Format for an Addressee Designator?
This is what the postal equipment wants to see:
John Doe or Postal Customer
123 Main Street
Anytown, Anystate 12345-6789
Want More Info?
Read the USPS Customer Support Ruling on addressee designators here.
And of course, our own Click2Mail mailing experts are always just a click or phone call away. Please get in touch — we love to help make your mailing as effective and profitable as it can be.