Nearly 37 million address changes were processed by the US Postal Service last year. About 16 million of them were done online.

Cost effective and Inexpensive yet highly effective, postcards can be a marketing goldmine. Here's how to boost their return on investment with 10 handy tips.

Las Vegas, Nevada — July 05, 2019 — Lee Garvey was conferred with the “Top 50 Tech Leaders” award for his significant contributions towards the technology sector at InterCon 2019, held at Caesars Palace, Las Vegas, on June 18–20, 2019.

The single most important element of your direct mail marketing piece is the request for a response. Here's where you tell prospects what you want them to do, whether it's placing an order, using a coupon or requesting information.

Direct mail fundraising plays a key role in donor retention; after all, it costs about five times more to acquire one donor than it does to retain one! Direct mail works best when it is integrated with digital channels because it gives advocates more ways to engage, donate, promote and support the organization.