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Step 4 on the 12-step path to a successful direct mail campaign is about the decisions to make as you choose your direct mail piece. Mailer types. Sizes. Paper. Colors. Postage class. Your choices should depend most heavily on the goals you want to achieve, but you’ll have to strike a balance between effectiveness and cost. How do you strike that balance? What mail choices might be right for you?

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Reducing the environmental impact of direct mail (“mailing greener”) is good for the earth and for your pocket book too. Many of the green direct mail practices help you increase the effectiveness of your mail and save money. Read on for 6 steps to green your mail. . .

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Yet more proof that direct mail is not dead: A recent study (sponsored by an e-mail marketing company, to boot) found that direct mail influenced customers to make a purchase more than any other marketing channel. Read on for 4 tips to put direct mail to work generating purchases for your business. . .

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The quality of your mailing list is one of the most critical success factors in any direct mail campaign.  That’s why Click2Mail.com offers high-quality, cost-effective mailing lists. 

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When times are hard, it’s instinctual to want to stop spending, to take the money we have and put it under the mattress.  But pulling back from your marketing activities will hurt you now and in the long run. Instead, work to market smarter.  Read on for 5 tips to make your mail marketing dollars go farther. . .

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