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Yet more proof that direct mail is not dead: A recent study (sponsored by an e-mail marketing company, to boot) found that direct mail influenced customers to make a purchase more than any other marketing channel. Read on for 4 tips to put direct mail to work generating purchases for your business. . .

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The quality of your mailing list is one of the most critical success factors in any direct mail campaign.  That’s why Click2Mail.com offers high-quality, cost-effective mailing lists. 

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When times are hard, it’s instinctual to want to stop spending, to take the money we have and put it under the mattress.  But pulling back from your marketing activities will hurt you now and in the long run. Instead, work to market smarter.  Read on for 5 tips to make your mail marketing dollars go farther. . .

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For a number of years, some people have heard the bell tolling for direct mail – yet the direct marketing medium is still alive and kicking.  Resist the temptation to abandon direct mail marketing to use e-mail alone.  Read on for five reasons why direct mail is better for your business – for your bottom line. . .

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At Click2Mail.com, we keep our “eye on the market” to help you stay informed about new trends that might change the way you manage your direct mail. Earlier this year, the Direct Marketing Association released its annual Response Rate Report, which benchmarks response rates for different types of direct marketing in different industries. Understanding the Report’s conclusions is important for all businesses who utilize direct mail, because response rates directly affect the return you see on your marketing investment. Read about the Report’s conclusions and 5 ways you can boost your response rate

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