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Direct Mail Checklist

Mar 04, 2010
Creating and managing a successful direct mail campaign – one that boosts your bottom line – can be a complex task. This checklist makes it easier. As you’re planning your campaign, go down the list to ensure that you’ve covered all your bases.

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Why Mail in April?

Mar 01, 2010
April is the first full month of spring and the beginning of the second quarter. These, and other special April and early May dates, make for great mailing opportunities. Get ideas for when, and what, you might mail this month.

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We’ve got a new source of lists for you! We’ve added a Real Property List to our Mailing Center. Market to more than 59 million verified property owners based on the characteristics of the property rather than the characteristics of the household.

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This month we’ve chosen Maize Quest/Maple Lawn Farms as our Click2Mail direct mail success story. “Maze Master” Hugh McPherson reveals the secrets behind his direct mail success. Why does he love Click2Mail? Because it’s so easy and fast.

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Step 5 in the 12 Steps to Direct Mail Success is: Write good copy. That involves speaking to your mail recipients, answering the question “What’s in it for me?” and being brief (but not too brief). Learn all about the 3 rules of good copy.

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