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For a number of years, some people have heard the bell tolling for direct mail – yet the direct marketing medium is still alive and kicking.  Resist the temptation to abandon direct mail marketing to use e-mail alone.  Read on for five reasons why direct mail is better for your business – for your bottom line. . .

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At Click2Mail.com, we keep our “eye on the market” to help you stay informed about new trends that might change the way you manage your direct mail. Earlier this year, the Direct Marketing Association released its annual Response Rate Report, which benchmarks response rates for different types of direct marketing in different industries. Understanding the Report’s conclusions is important for all businesses who utilize direct mail, because response rates directly affect the return you see on your marketing investment. Read about the Report’s conclusions and 5 ways you can boost your response rate

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Click2Mail.com is proud to introduce Priority Mail Plus - 2-3 day USPS Priority Mail delivery with free delivery confirmation. Because we've been certified by the USPS to produce Electronic Option barcoded Priority Mail labels, our rates are a bargain compared to retail prices. So when you need to get your message out right away, to really stand out and impress, and to know when your mail was received, Priority Mail Plus can help. Read more about leveraging all of Click2Mail.com's great benefits for your Priority Mail needs, too. . .

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It’s hard to believe, but it’s already that time of year again – time to start planning your holiday direct mail campaign. The fact is that the vast majority of businesses send at least one piece of direct mail during the November/December holiday period. That means two things for you: 1) If you’re not sending mail, you’re losing space in your customers’ minds; and 2) your mailers must be extra-effective to cut through all the clutter in your target’s mailbox. Read our 5 keys to help you plan an efficient, effective holiday direct mail campaign.

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BY MATT HANNA First-Class stamps cost 2 cents more starting on May 11th. For the third year in a row the United States Postal Service (USPS) has increased prices for mailing services, but Click2Mail is still saving you money on every letter and card you mail on Click2Mail.com. With Click2Mail’s automatic postage discount, you continue to save almost 6 cents on every letter and 5 cents on every postcard. First-Class postage on a one ounce Click2Mail letter now costs .382 cents (verus 44 cents retail) and small postcards now cost 23 cents (versus 28 cents retail).

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Categories: Click2Mail | Mailing Online |
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