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Your Large Format EDDM (Every Door Direct Mail) mailpiece is hard to miss in the mailbox — but great design can make it even more powerful. Great mailers have three things in common. They are visually appealing, memorable and go straight 'to the point'. 

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Here's our round-up of the new trends and technologies — in the direct mail industry and at Click2Mail — that will be making waves this year. Here's to a happy, healthy and prosperous New Year!

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Another reason your mailpiece may not reach its destination is an unrecognized addressee designator on "occupant" or "resident" type addresses when your mail moves through postal automation.

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Nearly 37 million address changes were processed by the US Postal Service last year. About 16 million of them were done online.

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Cost effective and Inexpensive yet highly effective, postcards can be a marketing goldmine. Here's how to boost their return on investment with 10 handy tips.

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