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Event Triggered Mail

May 15, 2017

For the past twenty years, the technology of the Internet has disrupted the mailing industry.  As advertisers shifted to digital media and billers moved to electronic bill presentment, commercial mail volumes have been disrupted.  Ironically, new technology may facilitate a renaissance of postal mail by enabling new uses.    

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This is the final installment of our four-part series on direct mail's most popular format, the postcard. We've covered why postcards work, how to design them, and how to track results. Now we'll give you the other side of the story...

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Click2Mail offers two ways to have your printing delivered: mailed individually to your customers or boxed up and shipped directly to you. Today we're going to talk about the print and ship option and how it can add new and profitable dimensions to your marketing plan.

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Have you ever wished that you could get the same kind of high-quality printed materials that Click2Mail prints and mails for you, but mail them yourself or use them as a handout for an event? Now you can, with Print & Ship – the latest in our line of “You asked for it!” service enhancements.

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If you think direct mail is “old school” and that digital is only for those born after 1982 you wouldn’t be alone. But you’d be wrong. Direct mail, especially when it’s integrated with our digital tools, is proven effective at reaching across generations. . .

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