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Click2Mail is happy to introduce a new series, which will focus on mail design. What are the best practices for designing your mailer? How do you use design principles to maximize your response rate? The articles in this series will help you answer those questions. Up this month: designing your postcard for maximum response. . .

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You asked for more time to get your mail order submitted to us for next-day turnaround. And we answered. Now take until 8 p.m. Eastern (5 p.m. Pacific) to perfect your direct mail campaign and we’ll still get it printed and in the mail the next business day. So relax, you’ve got time.

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You asked for it, and we listened: Click2Mail is proud to introduce 2 new postcard options – now you can pack even more mailing punch. The new 6 x 11 jumbo postcard really pops out of the mailbox, and the full-bleed option adds dramatic eye-catching effect.

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Step 8 in the 12 Steps to Direct Mail Success is: Make it Personal. Dramatically improve the response your mailers generate by cultivating an emotional connection and really speaking to your targets. That’s personalization and it is, as we like to say, smart marketing. Learn how to do it.

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Direct Mail Checklist

Mar 04, 2010
Creating and managing a successful direct mail campaign – one that boosts your bottom line – can be a complex task. This checklist makes it easier. As you’re planning your campaign, go down the list to ensure that you’ve covered all your bases.

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