As a small fish in a big, competitive pond, you need proven strategies for growing your customer base and keeping existing customers coming back for more.

Just when you thought all the marketing action was in the digital arena, customers are demonstrating that direct mail is still effective. In fact, if you use the strategies below, it can be MORE effective than online and email messages.

The new postal rates are almost upon us — they start January 27. So if you're planning a mailing in the near future, now's the time to do it.

The Postal Service recommends the following mailing and shipping deadlines for expected delivery by Dec. 25 to Air/Army Post Office/Fleet Post Office/Diplomatic Post Office and domestic addresses

There's no doubting that online marketing has taken the world by storm. Not only is online video consumption reigning supreme over traditional TV viewership, but it seems the world has gone mad for—and forgot about—the value still held in offline marketing. Or has it? Here's why direct marketing should form part of your strategy in 2018 and three brands who've set a fitting example.