There's no doubting that online marketing has taken the world by storm. Not only is online video consumption reigning supreme over traditional TV viewership, but it seems the world has gone mad for—and forgot about—the value still held in offline marketing. Or has it? Here's why direct marketing should form part of your strategy in 2018 and three brands who've set a fitting example.

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In this blog, we’ll explore three ways to measurably increase your success rate for your next direct mail campaign. Managing the mailing list process includes deciding who to mail, who not to mail and how the postal service needs you to present the mailing address...

As an independent, debt-free, and self-sufficient company, Click2Mail’s only obligation is to its customers. There are no venture capitalists or controlling investors to whom Mr. Garvey and his team need to report. The customer is all that matters...

To track the effectiveness of the mailer, Beasley included a special coupon code for customers to input on the website when purchasing a course. He also cross-referenced any new customers with the mailing list to account for anyone who forgot or didn’t use the coupon code. “We found 3.6% of the list became customers from one letter.”