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Step 9 in the 12 Steps to Direct Mail Success is: Call Your Readers to Action. The purpose of direct mail is to motivate your mail recipients to act. Will they? Learn how to generate a response.

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Step 8 in the 12 Steps to Direct Mail Success is: Make it Personal. Dramatically improve the response your mailers generate by cultivating an emotional connection and really speaking to your targets. That’s personalization and it is, as we like to say, smart marketing. Learn how to do it.

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Step 7 in the 12 Steps to Direct Mail Success is: Write a Stand-out Headline and P.S. 5 times as many people read just your headline and P.S. than read your entire mailer. Learn 10 quick and easy ways to write headlines and postscripts that really work.

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The majority of successful direct marketers test their mail campaigns. It’s the “name of the game,” in master marketer David Ogilvy’s words. By testing you can maximize the value you get from your direct mail dollars. Learn about what and how leading mailers test.

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Direct Mail Checklist

Mar 04, 2010
Creating and managing a successful direct mail campaign – one that boosts your bottom line – can be a complex task. This checklist makes it easier. As you’re planning your campaign, go down the list to ensure that you’ve covered all your bases.

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