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Step 5 in the 12 Steps to Direct Mail Success is: Write good copy. That involves speaking to your mail recipients, answering the question “What’s in it for me?” and being brief (but not too brief). Learn all about the 3 rules of good copy.

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Coming off the heels of the most difficult economic recession in several generations, it seems a particularly appropriate time to make some resolutions for better business in 2010. Start with these 5 direct mail resolutions that will help you maximize the value of your direct mail campaigns and build stronger relationships with your customers and prospects.

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Step 4 on the 12-step path to a successful direct mail campaign is about the decisions to make as you choose your direct mail piece. Mailer types. Sizes. Paper. Colors. Postage class. Your choices should depend most heavily on the goals you want to achieve, but you’ll have to strike a balance between effectiveness and cost. How do you strike that balance? What mail choices might be right for you?

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Yet more proof that direct mail is not dead: A recent study (sponsored by an e-mail marketing company, to boot) found that direct mail influenced customers to make a purchase more than any other marketing channel. Read on for 4 tips to put direct mail to work generating purchases for your business. . .

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When times are hard, it’s instinctual to want to stop spending, to take the money we have and put it under the mattress.  But pulling back from your marketing activities will hurt you now and in the long run. Instead, work to market smarter.  Read on for 5 tips to make your mail marketing dollars go farther. . .

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