Yet more proof that direct mail is not dead: A recent study (sponsored by an e-mail marketing company, to boot) found that direct mail influenced customers to make a purchase more than any other marketing channel. Read on for 4 tips to put direct mail to work generating purchases for your business. . .

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When times are hard, it’s instinctual to want to stop spending, to take the money we have and put it under the mattress.  But pulling back from your marketing activities will hurt you now and in the long run. Instead, work to market smarter.  Read on for 5 tips to make your mail marketing dollars go farther. . .

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For a number of years, some people have heard the bell tolling for direct mail – yet the direct marketing medium is still alive and kicking.  Resist the temptation to abandon direct mail marketing to use e-mail alone.  Read on for five reasons why direct mail is better for your business – for your bottom line. . .

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At Click2Mail.com, we keep our “eye on the market” to help you stay informed about new trends that might change the way you manage your direct mail. Earlier this year, the Direct Marketing Association released its annual Response Rate Report, which benchmarks response rates for different types of direct marketing in different industries. Understanding the Report’s conclusions is important for all businesses who utilize direct mail, because response rates directly affect the return you see on your marketing investment. Read about the Report’s conclusions and 5 ways you can boost your response rate

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It’s hard to believe, but it’s already that time of year again – time to start planning your holiday direct mail campaign. The fact is that the vast majority of businesses send at least one piece of direct mail during the November/December holiday period. That means two things for you: 1) If you’re not sending mail, you’re losing space in your customers’ minds; and 2) your mailers must be extra-effective to cut through all the clutter in your target’s mailbox. Read our 5 keys to help you plan an efficient, effective holiday direct mail campaign.

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