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It’s hard to believe, but it’s already that time of year again – time to start planning your holiday direct mail campaign. The fact is that the vast majority of businesses send at least one piece of direct mail during the November/December holiday period. That means two things for you: 1) If you’re not sending mail, you’re losing space in your customers’ minds; and 2) your mailers must be extra-effective to cut through all the clutter in your target’s mailbox. Read our 5 keys to help you plan an efficient, effective holiday direct mail campaign.

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