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Our founder and Chief Mail Nerd spent 29 years in the US Postal Service. Having struck out on his own to start Click2Mail in 2003, Lee Garvey has operated his company successfully for 14 years with these 10 house rules.

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Gone are the days of the printing press that required plates to be created for each and every item printed. That process, while revolutionary in its day, made it nearly impossible and very expensive to use variable data. Today, thanks to advances in technology have made variable printing as easy as using “mail merge” in a word processor...

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Every day the US Postal Service processes and delivers half a billion pieces of mail each day. That’s an average of 351,656 mailpieces processed each minute. Not surprising to learn that letters or postcards can get damaged in the process. Sometimes, you may even see a rub or smear on postcards...

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Keep the magic of Santa Claus alive and remind Santa to send a customized card – postmarked at the North Pole (really!) with a hand written address and a signature from Santa’s elves – to your friends, family, and coworkers of all ages . . .

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Step 6 in the 12 Steps to Direct Mail Success is: Lay Out and Design Your Mailer. The design and layout of your mail piece can have an enormous impact on its success. Learn 7 quick and easy tips for effectively laying out and designing a results-generating mail piece.

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