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There's no doubting that online marketing has taken the world by storm. Not only is online video consumption reigning supreme over traditional TV viewership, but it seems the world has gone mad for—and forgot about—the value still held in offline marketing. Or has it? Here's why direct marketing should form part of your strategy in 2018 and three brands who've set a fitting example.

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Creating a print mailer can be a big investment. Not only do you have to design the mailer, but have to pay for printing, possibly a mailing list and postage. You obviously want to create a mailer that the consumer will keep around for a while and not just toss in a trash can. Here are seven key ways to create an un-tossable mailer...

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