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As an independent, debt-free, and self-sufficient company, Click2Mail’s only obligation is to its customers. There are no venture capitalists or controlling investors to whom Mr. Garvey and his team need to report. The customer is all that matters...

To track the effectiveness of the mailer, Beasley included a special coupon code for customers to input on the website when purchasing a course. He also cross-referenced any new customers with the mailing list to account for anyone who forgot or didn’t use the coupon code. “We found 3.6% of the list became customers from one letter.”

Our founder and Chief Mail Nerd spent 29 years in the US Postal Service. Having struck out on his own to start Click2Mail in 2003, Lee Garvey has operated his company successfully for 14 years with these 10 house rules.

Every day the US Postal Service processes and delivers half a billion pieces of mail each day. That’s an average of 351,656 mailpieces processed each minute. Not surprising to learn that letters or postcards can get damaged in the process. Sometimes, you may even see a rub or smear on postcards...