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Too much information crammed into too a small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format, not against it, by paring down to a just few strong elements...

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It's a time for evaluating the past and making new plans for the future. That includes developing your strategy and schedule for direct mailings throughout the year...

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If you have a product, service or special offer to promote, and you've decided that direct mail will be an effective way to send that message to your current and/or prospective customers, here's what to do next...

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Summer is winding down and you're probably already thinking about your marketing plans for the busy season ahead. But that's no reason to let your business slip out of sight ... especially when there are some juicy opportunities to generate sales this month...

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The weatherman says that March comes in like a lion and goes out like a lamb, but we say that you can keep sales roaring all month long with direct mail. Here are some smart marketing bandwagons to jump on in March...

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