In this blog, we’ll explore three ways to measurably increase your success rate for your next direct mail campaign. Managing the mailing list process includes deciding who to mail, who not to mail and how the postal service needs you to present the mailing address...
Too much information crammed into too a small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format, not against it, by paring down to a just few strong elements...READ MORE
If you have a product, service or special offer to promote, and you've decided that direct mail will be an effective way to send that message to your current and/or prospective customers, here's what to do next...READ MORE