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The new postal rates are almost upon us — they start January 27. So if you're planning a mailing in the near future, now's the time to do it.

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In this blog, we’ll explore three ways to measurably increase your success rate for your next direct mail campaign. Managing the mailing list process includes deciding who to mail, who not to mail and how the postal service needs you to present the mailing address...

 

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Too much information crammed into too a small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format, not against it, by paring down to a just few strong elements...

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It's a time for evaluating the past and making new plans for the future. That includes developing your strategy and schedule for direct mailings throughout the year...

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If you have a product, service or special offer to promote, and you've decided that direct mail will be an effective way to send that message to your current and/or prospective customers, here's what to do next...

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