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Nearly 37 million address changes were processed by the US Postal Service last year. About 16 million of them were done online.

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Just when you thought all the marketing action was in the digital arena, customers are demonstrating that direct mail is still effective. In fact, if you use the strategies below, it can be MORE effective than online and email messages.

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The new postal rates are almost upon us — they start January 27. So if you're planning a mailing in the near future, now's the time to do it.

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In this blog, we’ll explore three ways to measurably increase your success rate for your next direct mail campaign. Managing the mailing list process includes deciding who to mail, who not to mail and how the postal service needs you to present the mailing address...

 

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Too much information crammed into too a small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format, not against it, by paring down to a just few strong elements...

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