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Reducing the environmental impact of direct mail (“mailing greener”) is good for the earth and for your pocket book too. Many of the green direct mail practices help you increase the effectiveness of your mail and save money. Read on for 6 steps to green your mail. . .

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The quality of your mailing list is one of the most critical success factors in any direct mail campaign.  That’s why Click2Mail.com offers high-quality, cost-effective mailing lists. 

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When times are hard, it’s instinctual to want to stop spending, to take the money we have and put it under the mattress.  But pulling back from your marketing activities will hurt you now and in the long run. Instead, work to market smarter.  Read on for 5 tips to make your mail marketing dollars go farther. . .

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