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If you have a product, service or special offer to promote, and you've decided that direct mail will be an effective way to send that message to your current and/or prospective customers, here's what to do next...

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Summer is winding down and you're probably already thinking about your marketing plans for the busy season ahead. But that's no reason to let your business slip out of sight ... especially when there are some juicy opportunities to generate sales this month...

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The weatherman says that March comes in like a lion and goes out like a lamb, but we say that you can keep sales roaring all month long with direct mail. Here are some smart marketing bandwagons to jump on in March...

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Step 6 in the 12 Steps to Direct Mail Success is: Lay Out and Design Your Mailer. The design and layout of your mail piece can have an enormous impact on its success. Learn 7 quick and easy tips for effectively laying out and designing a results-generating mail piece.

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As you might imagine, cost efficiency is the driving force behind the important mail marketing developments of 2016. Let's look at 5 ways you can get the biggest bang your direct mail buck in the year ahead.

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