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It’s said that the single most important factor determining direct mail success is the mailing list. But you’ve got to ensure that your mailing lists are up to date. Even if you send out the most perfect mailer, it won’t matter if it’s not being delivered, or being delivered to the wrong person . . .

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Purchasing a mailing list through Click2Mail is an easy, effective, and affordable way to maximize your direct mail success. Mailing lists allow you to market directly to your target audience (and only your target audience) and personalize your mailers to continue building relationships with your customers . . .

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Big data. It sounds pretty scary. But it's actually an incredibly powerful tool that you can use to better understand your customers (and prospective customers) and create effective direct mail campaigns. Here, learn now to leverage big data with Click2Mail . . .

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Targeted direct mail only works if you know who you're targeting. But how do you determine who your best customers are? The answer is customer modeling with Click2Mail's Look-Alike Report . . .

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Don't assume that the ultra-connected Gen Y and Millennials are simply too tuned in and tech-savvy to pay attention to direct mail. Done right, direct mail can be a smart way to capture the attention – and the dollars – of this lucrative demographic . . .

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