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Targeted direct mail only works if you know who you're targeting. But how do you determine who your best customers are? The answer is customer modeling with Click2Mail's Look-Alike Report . . .

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Don't assume that the ultra-connected Gen Y and Millennials are simply too tuned in and tech-savvy to pay attention to direct mail. Done right, direct mail can be a smart way to capture the attention – and the dollars – of this lucrative demographic . . .

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Targeted mail or Every Door Direct Mail – which is best for real estate agents? Both can be equally effective, so it all depends on your goals . . .

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Targeted Mail or Every Door Direct Mail – which is best for your business? We've created a checklist and highlighted two case studies so that you can see for yourself which is the best fit for your needs . . .

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Marketing to Men 101

Nov 03, 2012
When it comes to marketing to men, you need to go the extra mile, since grabbing their attention can be a challenge. But with a highly targeted direct mail campaign, you can connect with this hard-to-reach demographic. Here, we’ll show you how. . .

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