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November marks the first full month of the holiday season and one of the busiest promotional months of the year. And, no shortage of great reasons to mail – from Thanksgiving to Black Friday and Small Business Saturday, and an awesome Every Door Direct Mail discount from the USPS . . .

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Forget trick or treat, when it comes to October sales and specials, it's more like hide and seek. Make it easier for your customers to find and take advantage of your special October deals . . .

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In this last article in our series, Building a Winning Hand with Click2Mail, we round out our winning hand with an Ace – one that ties the King, the Queen, and the Jack together for an integrated, effective direct mail marketing strategy. Read on to find out just how the Ace does that. . .

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In last month’s article on building a winning hand with Click2Mail we talked about the King – content. This month we’re going to spend some time talking about the Queen of direct mail – your mailing list. Whether you purchase a mailing list or use an in-house mailing list, or both, there are a few things you need to do to ensure your mailing list is working for you . . .

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One of the most important aspects of any effective mailer is great content – content that is not only engaging but also relevant and useful. But believe it or not, you don’t have to be a great writer to create effective content. These three steps will show you how. . .

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