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Here's our round-up of the new trends and technologies — in the direct mail industry and at Click2Mail — that will be making waves this year. Here's to a happy, healthy and prosperous New Year!

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Another reason your mailpiece may not reach its destination is an unrecognized addressee designator on "occupant" or "resident" type addresses when your mail moves through postal automation.

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Nearly 37 million address changes were processed by the US Postal Service last year. About 16 million of them were done online.

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Cost effective and Inexpensive yet highly effective, postcards can be a marketing goldmine. Here's how to boost their return on investment with 10 handy tips.

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Direct mail fundraising plays a key role in donor retention; after all, it costs about five times more to acquire one donor than it does to retain one! Direct mail works best when it is integrated with digital channels because it gives advocates more ways to engage, donate, promote and support the organization. 

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