In spite of the tsunami of digital communications that has inundated the world over the past couple of decades, business-to-business marketers continue to give direct mail the single largest chunk of their budget, according to a Pitney Bowes survey. Over half of the same survey respondents said that direct mail was the best way to reach senior management prospects. Here's why...READ MORE
You may have heard recently that outbound marketing is so over. Consumers have been flooded with messages in all channels — TV/radio, email, the internet, telemarketing, the environment and, yes, the mailbox — to the point where they just tune it all out. Inbound marketing is where it's at, some experts are proclaiming...READ MORE
Every day the US Postal Service processes and delivers half a billion pieces of mail each day. That’s an average of 351,656 mailpieces processed each minute. Not surprising to learn that letters or postcards can get damaged in the process. Sometimes, you may even see a rub or smear on postcards...READ MORE
Add the Total Eclipse of the Sun Forever® stamp to your next mail piece. We're excited to announce that we're offering this just-released “Total Eclipse of the Sun, Forever stamp” to a limited number of letters in envelopes (max number: 10,000) for just a few cents more than a regular mailing. This first-of-its-kind Total Eclipse of the Sun, Forever stamp will make your next mail it shine even brighter...
For the past twenty years, the technology of the Internet has disrupted the mailing industry. As advertisers shifted to digital media and billers moved to electronic bill presentment, commercial mail volumes have been disrupted. Ironically, new technology may facilitate a renaissance of postal mail by enabling new uses.READ MORE