Cost effective and Inexpensive yet highly effective, postcards can be a marketing goldmine. Here's how to boost their return on investment with 10 handy tips.

Direct mail fundraising plays a key role in donor retention; after all, it costs about five times more to acquire one donor than it does to retain one! Direct mail works best when it is integrated with digital channels because it gives advocates more ways to engage, donate, promote and support the organization. 

Click2Mail free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet to any address in the world, from anywhere they happen to be.

As a small fish in a big, competitive pond, you need proven strategies for growing your customer base and keeping existing customers coming back for more.

The new postal rates are almost upon us — they start January 27. So if you're planning a mailing in the near future, now's the time to do it.