In this blog, we’ll explore three ways to measurably increase your success rate for your next direct mail campaign. Managing the mailing list process includes deciding who to mail, who not to mail and how the postal service needs you to present the mailing address...

One of the most successful books of the last three decades is The 7 Habits of Highly Effective People by Steven Covey. What makes it so great is that its principles work for anything you want to succeed in. Let's see how they apply to marketing on a tight budget...

As an independent, debt-free, and self-sufficient company, Click2Mail’s only obligation is to its customers. There are no venture capitalists or controlling investors to whom Mr. Garvey and his team need to report. The customer is all that matters...

To track the effectiveness of the mailer, Beasley included a special coupon code for customers to input on the website when purchasing a course. He also cross-referenced any new customers with the mailing list to account for anyone who forgot or didn’t use the coupon code. “We found 3.6% of the list became customers from one letter.”

Too much information crammed into too a small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format, not against it, by paring down to a just few strong elements...