The U.S. Postal Service’s 2009 Household Diary Study, a massive survey of how American households receive, send, respond to, and feel about direct mail. Key takeaways: 87 % of households still rely on transactional mail, and advertising mail is growing as a share of businesses’ total advertising spending.

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It’s not too often on the East Coast that we see heat waves shimmering on the horizon, but we’ve been seeing plenty lately. Here at Click2Mail, something else is on the horizon this summer – change. You’ve probably already noticed a new-and-improved website, and we’ve got more change in store.

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You asked for more time to get your mail order submitted to us for next-day turnaround. And we answered. Now take until 8 p.m. Eastern (5 p.m. Pacific) to perfect your direct mail campaign and we’ll still get it printed and in the mail the next business day. So relax, you’ve got time.

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Have you heard? There are changes brewing at the Post Office. From the elimination of Saturday mail to privatization, what might those changes mean for you? Let’s take a look at some of the potential transformations at the USPS, how they might impact your business, and how Click2Mail is poised to respond.

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On May 12th, the new postage prices announced in February by the U.S. Postal Service became effective, and Click2Mail is still saving you money on every letter and card you mail on Click2Mail.com. Overall the cost of sending your Click2mail mail piece has increased roughly 3 percent, but you still save about a nickel on every letter or postcard. Specifically, First-Class postage on a one ounce Click2Mail letter now costs $0.369 (vs. $0.42 retail) and small postcards now cost $0.223 (vs. $0.27 retail).

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