Savvy marketers understand that direct mail can make all facets of customer relationship management (CRM) easier and more effective. In this tenth article in the Integrated Marketing series you’ll learn how to successfully use direct mail as a CRM tool. Learn how direct mail offers marketers the data, analysis, and insight to execute effective customer relationship management. . . Read more

Imagine quadrupling your response rate without increasing your investment. We’ve seen customers realize that kind of incredible success when they use QR codes in their direct mail. Here, read about an insurance agent who quadrupled quote requests with a QR code on the Easy Letter Sender, plus two other outstanding success stories. . . Read more

From ubiquitous holidays like graduation and Father’s Day to less-mailed celebrations like Flag Day and the first day of summer, June offers a wealth of opportunities to promote your products and services and stay top-of-mind with your customers. . . . Read more

Success in marketing is often a numbers game, where the real gold lies in getting your message to as wide an audience as possible. PR is designed to help you do just that. In this ninth article in the Integrated Marketing series you’ll learn how to use direct mail to get your PR contacts to be your megaphone. . . Read more

When you want to impress your readers, quality paper can make a big difference. What it says to your mail recipients is that your piece contains important information with lasting value that’s worth their time reading – and worth keeping for future reference. That’s why we’ve upgraded the paper we use for your flyer and booklet self-mailers. To celebrate, we’re giving you 10% off your self-mailer order . . . Read more