On April 17, the USPS increased some postage rates on postcards and some First Class letters. Find out how these USPS increases might affect you. Plus, learn all the ways that Click2Mail helps you save money on your direct mail. Rest assured, wherever postage rates go, Click2Mail will always help you to get more and spend less! . . .

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In these days of integrated marketing communications programs, radio and direct mail are great companions, offering your audience the ability to experience your brand with difference senses. In this eighth article in the Integrated Marketing series you’ll learn how to use the strengths of both mediums to generate leads more effectively and efficiently. . .

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Bring on the season of backyard barbeques and block parties. In addition to the biggies – Mother’s Day and Father’s Day – there are some other, typically less-mailed holidays in May and June that you can take advantage of to really stand out in your prospects’ mailboxes. Plus, May/June is graduation time, a great occasion to host a special sale (and promote it by mail, of course) or simply send a “Congratulations Grads” note.

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Some rules are meant to be broken, but not these. Following the principles of good mailer design is essential if you want to maximize the effectiveness of your direct mail. For more bang for your mail buck – to increase your response rate and boost your ROI – design your mailer well. These 8 principles of good mailer deign will get you on your way. . .

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In marketing, it’s important to recognize both the innovative vehicles you can use to reach your audience as well as how traditional mediums – such as print – can work with those newer marketing tools. In this seventh article in the Integrated Marketing series you’ll learn how to integrate direct mail and mobile marketing to maximize the effectiveness of each. . .

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