Once on the decline, coupon use has been on the rise since 2007. A direct mail piece that includes a coupon has been proven more likely to generate a response than one without a coupon, and research shows that customers who buy with a coupon are more than 7x more likely to make repeat purchases than customers who buy without a coupon. Learn how to ride the coupon wave . . . Read more

On April 17, the USPS increased some postage rates on postcards and some First Class letters. Find out how these USPS increases might affect you. Plus, learn all the ways that Click2Mail helps you save money on your direct mail. Rest assured, wherever postage rates go, Click2Mail will always help you to get more and spend less! . . . Read more

In these days of integrated marketing communications programs, radio and direct mail are great companions, offering your audience the ability to experience your brand with difference senses. In this eighth article in the Integrated Marketing series you’ll learn how to use the strengths of both mediums to generate leads more effectively and efficiently. . . Read more

Bring on the season of backyard barbeques and block parties. In addition to the biggies – Mother’s Day and Father’s Day – there are some other, typically less-mailed holidays in May and June that you can take advantage of to really stand out in your prospects’ mailboxes. Plus, May/June is graduation time, a great occasion to host a special sale (and promote it by mail, of course) or simply send a “Congratulations Grads” note. Read more

Some rules are meant to be broken, but not these. Following the principles of good mailer design is essential if you want to maximize the effectiveness of your direct mail. For more bang for your mail buck – to increase your response rate and boost your ROI – design your mailer well. These 8 principles of good mailer deign will get you on your way. . . Read more