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Why Mail in April?

Apr 01, 2011
April is the first full month of spring and the beginning of the second quarter. Like the new birds testing out their wings and new flowers budding, it’s time to reawaken your direct mail campaign. There are a number of great reasons for you to mail your customers and prospects this month. For ideas of when, and what, you might mail. . .

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It seemed strange at first, to see a barcode in a magazine ad, on a real estate yard sign, or on a postcard that came in the mail. But Quick Response (QR) codes represent a revolution in direct response marketing, really breaking down the barrier between you and your target. Best of all, you can easily integrate QR codes into your Click2Mail direct mail. Here, we’ll show you how. . . .

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Why Mail in March?

Feb 28, 2011
March offers some great opportunities to reach out to your customers and prospects, like offering a “get lucky” promotion or letting your customers know that you’re “Mad” about them. Plus, it’s a great time to renew your direct mail call to action and freshen up your response measurement. . .

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Your customers have the ability to influence the purchase decision of 10 other people – but only if they remember who you are. In an industry in which customers remember their salesperson for less than 90 days, building strong relationships and customer loyalty is essential. Smart auto dealers do that with direct mail; this article will show you how. . .

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Studies show reply mail dramatically increases your response rates. In this fourth article in our new mailer design series we’ll look at the principles of good reply mail design. Whether you’re sending a business or courtesy reply card or an eco-friendly response letter, these design tips will help you dramatically increase your response rate…

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