With the January hubbub settled down, February is a good time to plan your 2011 direct mail strategy. Plus, a number of holidays make great mailing opportunities. Valentine’s Day is the biggest, and with spending forecast to be much higher than last year, you have a great opportunity to capitalize on that boost.

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In this third article in our new mailer design series we’ll look at the principles of good booklet design. Whether you’re sending a catalog, a newsletter, or an annual report, these design tips will help you maximize your booklet’s effectiveness. . .

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When you don’t have a lot to say, but you need to be heard, postcards are perfect for concise messages that really stand out. Best of all, you get a 100% open rate, guaranteed. Now for a limited time only, you can get 150 large postcards for just $99.95 – printed and mailed. .

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Direct mail is a critical element in successfully promoting your event. Whether it’s a conference, a trade show, a special presentation, or a sale, getting the word out to attendees is clearly paramount. Direct mail is especially well-suited to help you do that. This fourth article in our newest series explains why, and how to use direct mail to make your event a success. . .

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January is a great time to take advantage of new beginnings with your direct mail. Whether you sell to individuals or businesses, there are a number of ways you can tie the New Year into your direct mail messaging. Then beyond the 1st there are more great mailing opportunities, from Get to Know Your Customer Day to the Super Bowl. . .

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