Studies show reply mail dramatically increases your response rates. In this fourth article in our new mailer design series we’ll look at the principles of good reply mail design. Whether you’re sending a business or courtesy reply card or an eco-friendly response letter, these design tips will help you dramatically increase your response rate… Read more

With the January hubbub settled down, February is a good time to plan your 2011 direct mail strategy. Plus, a number of holidays make great mailing opportunities. Valentine’s Day is the biggest, and with spending forecast to be much higher than last year, you have a great opportunity to capitalize on that boost. Read more

In this third article in our new mailer design series we’ll look at the principles of good booklet design. Whether you’re sending a catalog, a newsletter, or an annual report, these design tips will help you maximize your booklet’s effectiveness. . . Read more

When you don’t have a lot to say, but you need to be heard, postcards are perfect for concise messages that really stand out. Best of all, you get a 100% open rate, guaranteed. Now for a limited time only, you can get 150 large postcards for just $99.95 – printed and mailed. . Read more

Direct mail is a critical element in successfully promoting your event. Whether it’s a conference, a trade show, a special presentation, or a sale, getting the word out to attendees is clearly paramount. Direct mail is especially well-suited to help you do that. This fourth article in our newest series explains why, and how to use direct mail to make your event a success. . . Read more