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The name of the game in direct mail is response. But of all the ways a prospect might respond to your offer, are you suggesting the best? The Direct Marketing Association’s Best Practices report reveals the most common response channels, and we show you how to choose the one that’s right for you.

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Categories: Click2Mail | Tips & Tricks |

Why Mail in June?

May 01, 2010
From widespread celebrations like graduation and Father’s Day to less-mailed occasions like Flag Day and the first day of summer, June offers a wealth of opportunities to promote your products and services and stay top-of-mind with your customers.

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Categories: Click2Mail | Tips & Tricks |

Why Mail in March?

Mar 07, 2010
March offers some great opportunities to reach out to your customers and prospects, like offering a “get lucky” promotion or letting your customers know that you’re “Mad” about them. Plus, it’s a great time to renew your direct mail call to action and freshen up your response measurement.

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Why Mail in April?

Mar 01, 2010
April is the first full month of spring and the beginning of the second quarter. These, and other special April and early May dates, make for great mailing opportunities. Get ideas for when, and what, you might mail this month.

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This month we’ve chosen Maize Quest/Maple Lawn Farms as our Click2Mail direct mail success story. “Maze Master” Hugh McPherson reveals the secrets behind his direct mail success. Why does he love Click2Mail? Because it’s so easy and fast.

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