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The U.S. Postal Service’s 2009 Household Diary Study shows that people are most likely to read content-based mail. Learn why that is, plus three tips for creating an effective newsletter, catalog, or informational flyer. And get more than 30% off your next flyer self-mailer order. Read more
The name of the game in direct mail is response. But of all the ways a prospect might respond to your offer, are you suggesting the best? The Direct Marketing Association’s Best Practices report reveals the most common response channels, and we show you how to choose the one that’s right for you. Read more

Why Mail in June?

May 01, 2010
From widespread celebrations like graduation and Father’s Day to less-mailed occasions like Flag Day and the first day of summer, June offers a wealth of opportunities to promote your products and services and stay top-of-mind with your customers. Read more

Why Mail in March?

Mar 07, 2010
March offers some great opportunities to reach out to your customers and prospects, like offering a “get lucky” promotion or letting your customers know that you’re “Mad” about them. Plus, it’s a great time to renew your direct mail call to action and freshen up your response measurement. Read more

Why Mail in April?

Mar 01, 2010
April is the first full month of spring and the beginning of the second quarter. These, and other special April and early May dates, make for great mailing opportunities. Get ideas for when, and what, you might mail this month. Read more
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