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Coming Soon! Direct Mail to Grow Your Business

Sep 11, 2011

New Article Series Coming Soon: Making Direct Mail Work to Grow Your Business

Have you noticed that we’re on #12 of the Baker’s Dozen Integrated Marketing Tips (A Small Business Guide to Integrating Direct Mail with Other Marketing Channels and Business Processes)?  How time flies!  We have one more tip to share with you in October then we’ll be moving on to a new white paper.  Here’s a recap of the Baker’s Dozen Tips (with links to the published articles) to help you make the most of direct mail in combination with the other types of marketing you do:

1.   Driving Traffic to Your Website with Direct Mail
2.   A One-two Punch: Direct Mail and Telemarketing
3.   Let's All Be Friends: Integrating Direct Mail and Email
4.   Using Direct Mail to Promote, Then Follow Up On, Your Event  
5.   Advertising + Direct Mail to Build Your Brand and Generate Responses
6.   Combining the Best of Direct Mail with the Best of Social Media
7.   Can You Hear Me Now? Using Direct Mail to Make Mobile Marketing More Effective, and Vice Versa
8.   Direct Mail and Your Radio Ad
9.   Use Direct Mail to Take Full Advantage of Your PR Work
10. Direct Mail as a Customer Relationship Management (CRM) Tool
11. Using Direct Mail to Drive Retail Purchases
12. 6 Tips for Creating Effective Direct Mail Catalogs (September 2011)

13. Direct Mail and ecommerce (October 2011)
For your free copy of the full white paper, send an email to .(JavaScript must be enabled to view this email address).

Now we’re preparing our next article series/white paper.  This one will focus on tips for direct mail success by type of business.  The aim is to give you a very clear idea – complete with action steps and examples – of how to make direct mail work to grow your business.  The business types that we’re planning to cover include:
   •  Real estate
   •  Mortgage
   •  Home improvement
   •  Business services
   •  Restaurants
   •  Insurance
   •  Storage
   •  Educational organizations
   •  Government agencies
   •  Auto dealers
   •  Non-profits
   •  Legal
   •  Retailers
   •  Healthcare

We’d like your help here in a couple of ways: First, if you’d like to see another type of business covered, please email your suggestion to .(JavaScript must be enabled to view this email address).  Second, if you run one of these kinds of businesses and have a great direct mail story (good, bad, or ugly) that you’d be willing to share with your fellow Click2Mail readers, please send your story to .(JavaScript must be enabled to view this email address) (we can also call you to hear your story).

E-mail .(JavaScript must be enabled to view this email address) for your free copy of The Baker’s Dozen Integrated Marketing Tips (A Small Business Guide to Integrating Direct Mail with Other Marketing Channels and Business Processes) and stay tuned for the first in our new Making Direct Mail Work to Grow Your Business article series.