Oct 02, 2012
With women making or influencing roughly 85% of all purchasing decisions, marketing directly to women is just good business. But targeting female prospects isn't as easy as it may seem. Women often complain that marketing aimed at them misses the mark.
One reason may be that marketers don't really know who they're marketing to. Women aren't a monolithic group, so before mailing, you need to think carefully about the unique situation of the woman you're targeting, and how you can create a message that resonates with her. Rather than marketing to women in general, try to target your mailing to specific types of women, such as stay-at-home moms, working mothers, young singles, or retirees. Think about the issues that those women care about, and what their daily lives are like. Ask yourself, “How will what I'm offering make their lives better?”
One tool that can help you target your mailer to your prospects is Click2Mail's mailing list services. You can purchase a pinpointed list of people who are most likely to be interested in your product or service. How might this work in practice? Consider these examples:
When it comes to mailing to women, the options are nearly endless, provided that you understand your ideal customer and have a targeted mailing list. By taking the time to think about what kind of messages will really hit home with women, and then building a list of prospects who are most likely to be interested in your offer, you increase the odds that your direct mail campaign will be successful.