May 03, 2013
Facebook has more than 1 billion registered users. People send 100,000 tweets every minute. Nearly 20% of women who use the Internet also use Pinterest. Social media is here to stay, and it's become one of the best ways for businesses both large and small to connect with customers and prospects, especially since social media is all about relationships and community building. Benefits of social media marketing include:
Rather than touching a customer once like you would with a single mailer, you become a part of their life when they connect with you on social media. But that doesn't mean that there isn't a connection between social media and direct mail. If you're looking for ways to drive traffic to your social media profiles, increase Facebook likes, and learn more about your customers, direct mail can help.
4 ways to combine direct mail with social media
What can you do once people have connected with you on social media? The opportunities are nearly endless. You have an existing pool of interested, engaged customers and prospects with whom you can share special deals, news and updates. You can enhance your relationships with those people by offering quality content via social media (remember, don't just promote yourself or your business; instead offer information that people can use).
Finally, social media offers access to a wealth of customer data, which you can use to better understand your customers and created targeted marketing campaigns. Use social media to generate lists of qualified people to whom you can send your direct mail. Post status updates that encourage people to sign up for your mailing lists. Make sure to explain the benefit of sharing their address, so they'll know they're getting something more than what they'd get on social media.