Jun 16, 2014
For big businesses, integrated marketing (direct mail and digital) can sound like a massive IT project – surely it is a huge endeavor to tie corporate systems with the direct mail provider, and keep digital marketing in the loop at the same time, right? For small businesses, integrated marketing can seem daunting – from buying a mailing list to creating a mobile website, surely it’s much too expensive, right?
Wrong on both counts. For businesses big and small, Click2Mail offers a variety of tools and services that make mail easy.
How direct mail works for big businesses
How direct mail works for small businesses
Unfortunately, some small businesses are turned off from direct mail because they buy into these common misconceptions:
Myth #1: I have to send a large number of mailers at a time. Actually, you can send from one to 100,000 mailers at a time with Click2Mail. And while we do offer production discounts for higher volumes of mail, smaller quantities remain quite affordable too. (See for yourself with the cost estimator at click2mail.com.)
Myth #2: I’d never be able to afford to purchase a mailing list. You’d be quite surprised at how affordable mailing lists actually are with Click2Mail; for example, you can purchase a consumer list with 1,000 records for only $40. Check out the prices for yourself at click2mail.com/mailing-list-services. If you aren’t looking for a targeted mailing list, Every Door Direct Mail (EDDM) is an incredibly cost-effective way to send mailers to every home within a certain carrier route(s).
Myth #3: I know a mobile presence is important, but I don’t have the technical savvy to do it. Even though it might sound intimidating, setting up a mobile website is simple through Click2Mail, with our easy-to-use DIY mobile website builder and affordable website design services. Once you have your mobile website up and running, you can start adding QR Codes on your mailers. Then your mail recipients simply scan the QR Code from their mobile device and are taken directly to your brand new mobile website.
Don’t believe these myths for a second. Direct mail has proven to be a very effective tool for small businesses.