Apr 06, 2012
As a franchisee, you face unique marketing challenges. How do you develop a stand-out marketing campaign that attracts customers to your business without breaking the bank? One strategy is to create an affordable Every Door Direct Mail (EDMM) mailer to send to potential customers in a particular neighborhood.
Take for example Chris, the owner of a franchised sandwich shop. He wanted to promote some new menu items and lunch specials to people who live and work in the store's neighborhood. But he also wanted to keep his marketing efforts simple and affordable. The solution? Chris went online at Click2Mail.com and designed an 8.5 x 11 EDMM mailer that highlighted the new menu and included a coupon for each new menu item.
With EDMM, Chris was able to mail to every address in his target neighborhood – without a list! He had his corporate office approve the mailer, and then Click2Mail took care of the printing and shipping. All Chris had to do was drop off the mailer at his local post office. He was especially excited about the way that Click2Mail made it easy for him to direct his store's marketing efforts – a level of control over advertising that franchisees sometimes find it difficult to achieve.
Like Chris, you can enjoy one of the biggest advantages of EDDM – its affordability – since the USPS charges just 14.5 cents for postage on an EDDM piece. Better yet, you can reach every address in your target neighborhood without the hassle of buying a list. And when you create your mailer through Click2Mail, you don't have to have a huge order. While we offer volume discounts for large orders (perfect for big businesses that want to reach a wide audience), we're also cost-effective at small quantities. Franchisees with only one store won't be left out in the cold simply because they're not mailing to thousands of addresses.
Some franchisees have even made EDDM part of their integrated mobile marketing efforts, combining a mailer with a QR code that links to a mobile-enhanced website. Jill, the owner of a franchised gym, had success with just such a strategy. First she went online to use Click2Mail's simple Mobile Website Builder (the whole process took under an hour, with no special tech skills needed). Then, she used Click2Mail's integrated QR code generator to create a QR code. When scanned, the QR code will take a person to Jill's mobile website, which features an online form that allows people to sign up for a gym membership – first month free.
Jill created a 6.5 x 11 EDDM piece promoting the gym's fall class schedule (just the type of mailer people are likely to keep around). She also included the QR code she'd just generated. Once her mailer was approved by corporate, she simply had to "click" to have Click2Mail print and ship her piece right to her door. All that was left to do was for Jill to drop the mailers off at the local post office.
Those are just a couple of examples of how franchisees have used Every Door Direct Mail to promote their businesses. And with our easy-to-navigate online interface, Click2Mail makes creating your marketing campaigns a breeze, whether you're interested in a single postcard mailer or want to launch an integrated mobile marketing initiative. Get started with your affordable EDDM campaign today!