New Every Door Direct Mail (EDDM) Templates Make Direct Mail Even More Versatile 

 

At Click2Mail, we're big fans of Every Door Direct Mail (EDDM). This affordable, versatile mailing option from the U.S. Postal Service is a great way for businesses to reach every address in a targeted neighborhood at a low rate – just 14.5 cents per piece. 

 

Until now, most EDDM took the form of big, eye-catching 6.5 x 11 postcards or large 8.5 x 11 flat. These are a great way to immediately grab the attention of your customer or prospect, since they tend to stand out in the mailbox. With that in mind, we are exited to introduce two new sizes. A versital 6.5 x 9 and an even larger option, 8.5 x 12 flat.

 

And for those times when you need a slightly different format to get your message across. We are excited to introduce a single-fold (with a finished folded size of 12 x 4.25) and tri-fold (with a finished folded size of 7 x10) EDDM options. 

 

At Click2Mail, we'll be rolling out the new EDDM templates in the near future. How might a business take advantage of those new templates? Consider these examples: 

• A just-opened pizza place wants to promote its unique offerings, so the owner decides to send full-color, single-fold menus to every address in the neighborhoods to which his store delivers. 

• A local shoe store promotes its annual Labor Day sale by mailing a tri-fold advertisement to every household in a target neighborhood. Inside is a coupon for an extra $5 off any shoe purchase. 

• In January, a small CPA firm sends out a tri-fold mailer encouraging people to prepare for tax season. The mailpiece includes a tear-off business reply card that people can send back to sign up for a complimentary consultation. 

• An organic dry cleaner mails a single-fold brochure advertising its services and explaining the benefits of “green” dry cleaning. The owner uses EDDM to target households in high-income zip codes who are more likely to be interested in his store's premium services. 

• A local ballet studio creates a tri-fold mailer with a listing of upcoming classes. Two weeks later, the studio sends a follow-up postcard reminding people to sign up for classes (and including a sign up for one, get one 25% off coupon). 

 

Clearly, there are a number of unique ways that a savvy business or organization can take advantage of the new Every Door Direct Mail template options from the U.S. Postal Service. And with Click2Mail's easy-to-use online interface, you can design your piece using our templates (so you're sure that your piece meets the USPS mailing guidelines) and send it to us for printing with just a few clicks. Then, we mail you the finished piece, and all you need to do is drop it off at your local post office for delivery. It couldn't be easier – or more affordable! 

 

Interested in learning more about EDDM? Drop us a line at .(JavaScript must be enabled to view this email address) or give us a call at 866-665-2787. We're here Mon-Fri, 9AM to 8PM Eastern Time, and we're always eager to answer your questions.