Jan 14, 2013
January 5, 2013, the USPS made a mandatory change to the way it handles flyer self-mailers. To accommodate those changes – and to make sure that our customers continue to get postage discounts – we have a redesigned Click2Mail template for flyer mailers.
What's a flyer self-mailer? Flyer mailers are folded, letter-sized (8.5” x 11”) mail pieces. They're not mailed in an envelope and they don't have a binding (e.g., staples). Click here to see what Click2Mail's flyer mailers look like. (Important note: Click2Mail's other products, like the self-mailer booklet, aren't affected by this change.)
Why – and how – are flyer self-mailers changing? The USPS is making changes to mailing regulations in order to minimize damage to mail and to keep their sorting machines from jamming. Starting next year, final folds on the top of the mailer won't be allowed. Since our mailers are currently folded that way, we'll be changing the self-mailer/flyer template to meet the USPS's new requirements. Self-mailers will also need to have two tabs, not one. That's something we already do, so there will be no change there.
What is Click2Mail doing in response to the new USPS requirements? Because Click2Mail's goal is to make mail affordable, we have changed our template for the flyer/self-mailer – so you can continue to get the discounted postage rate. The old design will be retired and a new template is now available here. Additionally, the old flyer/self-mailer template has been retired.
Updating our template means that our customers will still be able to send flyer self-mailers (which are perfect for newsletters, employee updates, short product catalogs, and event announcements) at the lowest-possible rate. All you need to do is make a few simple adjustments to your design and you should be good to go!
What should you do now? If you use the flyer self-mailer, you will need to update the design of your mail piece using the new template. That's because the address will be in a new location – the middle panel as opposed to the top panel. The image below shows where the address will appear on the new template.
Redesigning your mailer using the new template will ensure that you can still get the best mailing rate.
Customers will have the option of continuing to use the old template, since the USPS will still mail pieces in that format. However, those pieces will be mailed at the full rate – you won't receive a presort postage discount. Any self-mailers/flyers mailed after January 5th using the old template will have to be mailed at the full rate plus a $0.20 per piece surcharge.