Oct 18, 2013
When many people hear the words “mailing list” all they see are dollar signs – and lots of them. Yet in reality, a mailing list is typically much less expensive than people think. You can purchase a mailing list from Click2Mail starting at $12.50 per 1000 records. Based on the kinds of records and details you are looking to include, the price can increase to about $95 per 1000 records.
Considering all of the benefits that mailing lists provide (more on those below), getting 1000 records for well under a hundred bucks is a steal. As a matter of fact, you really can’t afford not to use a mailing list in your campaign. Here are three reasons why.
3 reasons you can’t afford not to have a mailing list
1. Mailing lists put you in a place where everyone looks. Not everyone pays attention to ads on the Internet, much less on TV; not everyone listens to the radio or gets the newspaper. But everyone receives mail. Most people check or sort through their mail at least 3-5 times a week. So if you mail on a regular basis, you are building recognition in your customers’ minds and increasing the chance that they will purchase your goods or services. If you design your mailer right, even if recipients don’t immediately act on your offer, they will have seen it, and seen your brand, which puts you a big step ahead of the game, and makes them more likely to act on your offer next time.
2. Mailing lists allow you to target your audience. Mailing the same mailer to everyone within a certain geography (as through Every Door Direct Mail) can be a very effective marketing tool, when your prospective customers are everyone within a certain geography. But if you market to a particular demographic, a mailing list that allows you to know specifically who you’re mailing to, and target your mailer for those recipients, can be far more effective.
You can be as specific or as general as you want in choosing your mailing lists. For example, you can target females in Denver, Colorado or you can target working females who use credit cards, are between the ages of 24 and 35, and live in Grand County, CO. Think of it this way: If you sell a product or service to a subset of people within a given geographic area, if you’re not mailing just to those people, you’re wasting some of your mailers; delivering your message to people it’s simply not designed for. When your customer base is not everyone, targeted mailing is smart mailing.
3. Mailing lists allow you to personalize your mailings. Variable data printing (think of like a sophisticated version of Mail Merge) allows you to personalize each mailer for the person you’re sending it to. You can personalize the mailer in a variety of different ways, and get as personal as the detail of your mailing list will allow. For example, instead of sending a postcard that reads “Happy Birthday” to your mail recipients, you could send “Happy Birthday this June 24th, Mary”. That kind of personalized mailer is far more engaging, which means it’s far more effective. It makes your mail more likely to succeed and goes a long way toward building a relationship with your customers.
Especially as we step into the holiday season, mailing lists are an important aspect of direct mail marking. Take your mailings to the next level today. For more information on mailing lists visit Click2Mail.com or call us at 1-866-665-2787.