Mar 06, 2011
Click2Mail's New Movers List: Be the 1st in the Mailbox
The New Movers List, now available through Click2Mail Mailing List Services, is one of the most comprehensive new mover files available. All of the people on the list have moved to their address within the last 6 months, and you can select additional identifiers such as distance of move, dwelling type, gender of primary owner, phone received date, and telephone number - giving you a highly targetable list for your direct mail campaign.
Why mail to new movers
Approximately 20 percent of Americans move each year - that's almost 1.3 million movers every month. And new movers, research shows, spend more on goods and services in the first three months following their move than non-movers do in an entire five year period.
So whatever your businesses, if you target consumers - whether you're a local restaurant or retail store, a service business, a financial institution, or something else - the New Movers List lets you keep pace with the new residents in your market area, reaching them exactly when they're changing their lifestyles, their household requirements, and their buying habits.
Ideas for mailing to new movers
"Welcome to the neighborhood!" postcard. For local restaurants or retailers, letting people know you're around is key to driving traffic to your store. Do that with a creative "Welcome!" postcard. Remember the general principles of good mailer design and include a can't-be-refused offer (a special discount or freebie is a good bet). For a limited time get 150 large full-color postcards for just $99.95 (that's printed and mailed) - start your order here and enter coupon code 150LPC when you check out.
Neighborhood resources booklet. For local service professionals - real estate agents, insurance agents, accountants, yard and home service companies - a resources booklet can be a great way to demonstrate your knowledge of the local area. And if you provide valuable information - an area map, phone numbers to local places, community events calendar - you'll engender a lot of goodwill. Plus, people will keep your booklet on hand, which means they keep you top-of-mind.
Get to know the New Movers List
With the Click2Mail New Movers List you have two options (you can choose both):
How to Use the Subscription Feature
1) You can purchase from the New Movers List names, addresses, and other targeting data of all the people in your geographic area who have moved within the last six months.
2) You can subscribe (for free) to weekly notifications of all the movers in your target group who have been added to the New Movers List (you then have the option to purchase the additional records).
With an initial purchase of New Movers in your area then a free subscription to weekly updates on additions to your list, you'll get an incredibly robust system for identifying on a weekly basis the people who have just moved into your market area. Catching people within the first six months of their move is great, but within the first week - now that's the early bird catching the worm.
Click2Mail's new Mailing List sign-in procedure
If you're purchased a mailing list from Click2Mail before you'll know that previously you had a regular Click2Mail account and a separate sign-in for the Mailing List area. As of February 22, you no longer need two accounts and login IDs; logging into your Click2Mail account will automatically log you in to the Mailing List services as well.