Oct 03, 2011
Reach New Homeowners Before They Even Unpack With Our New Homeowners List (Now 15% Off!)
We are excited to introduce yet another way that you can reach out to local prospects – the New Homeowners List. To celebrate, this month we’re offering a 15% off coupon when you make a purchase from the list.
The New Homeowners List is compiled from over 1.4 million consumers who have purchased homes in the past six months. The list is the most up-to-date real property information from the U.S. County Recorders’ office. It’s updated every week, and once you’ve purchased the list you can sign up to be notified (for free!) each week when there are new homeowners in your targeted area.
Why is our New Homeowners List important for your business? New homeowners make the bulk of their new home-related purchases (furnishings, appliances, hardware items, yard stuff) within six months of moving in. So it’s during those six months that you’ll want your business to take advantage of the opportunity to reach out to the new homeowners – while their home purchasing needs are high.
Get them before they’ve unpacked with free weekly updates. Why wait until new homeowners have put their bath towels in the linen closet and hung pictures on the wall when you can reach them before they unwrap their dishes from bubble wrap? When you purchase the New Homeowners List, which includes every new homeowner for the past six months, you have the option of signing up for weekly updates when new homeowners come in to target area.
If you elect to purchase those new addresses, you can then mail to new homeowners within the week after they’re signed their closing documents. Given that first in time is top of mind with customers, the weekly updates are an incredibly powerful marketing tool.
How can you use the New Homeowners List? If you own a furniture or appliance store, for example, create a “Welcome New Neighbor” postcard with a printed map to your store plus a discount coupon printed on the back. If you’re a landscaper, offer a discount on landscaping services to new homeowners by sending them a flyer about your grass cutting and shrub trimming services. You’ll want to reach them before they find your competitors’ business cards stuffed under their front door.
With the New Homeowners List from Click2Mail, you’ll have an edge over your competitors by reaching out to new homeowners before they have to search for you (or someone else).