Jul 08, 2012
SoLoMo – Innovative Digital Marketing Strategies with Every Door Direct Mail
If you're tuned in to digital marketing trends, you may have heard of SoLoMo – social, local, mobile. What does that mean? Basically, it involves marketing that combines social media (think Facebook, Foursquare, Yelp, and YouTube), local business and customers, and mobile technologies (like smartphones). At Click2Mail, we think you can take SoLoMo one step further by adding the power of direct mail, specifically Every Door Direct Mail (EDDM).
Think of it this way: First, take advantage of Click2Mail's Mobile Marketing tools to easily, quickly, and affordably design a mobile-enabled website. Then, use our QR code generator to create a scannable code that will direct people to your mobile site. Finally, design an EDDM mailer that you'll send to every address in your local area. On the EDDM mailer, you can include the QR code so people can access your mobile website, as well as links to your business's Facebook or Foursquare page. That way, recipients can connect with you in a social way by liking your Facebook page or checking in on Foursquare.
If you think SoLoMo sounds like another techy fad, think again. Your customers are active in the mobile world, and they're looking for information about your business. Consider this: Over 50% of all searches are now done on mobile devices. That means it's no longer enough to have a website. Virtually all new phones sold today have web browsers and over 70 million consumers use them regularly. You need to take steps to connect with these on-the-go, always-connected customers.
Still not sure how SoLoMo could work for you? Check out these examples: