Spencer Devon Brewing thanked customers for ordering delivery during the stay-at-home mandate, and was rewarded with repeat orders.
A popular craft brewery in Fredericksburg, Virginia, Spencer Devon Brewing was facing a bleak financial outlook after being forced to close down for the COVID-19 pandemic. How could they get their product safely to their customers?
The answer was to make a quick pivot to pickup and delivery service for beer and food. Loyal customers responded with enough sales to keep the business afloat.
Grateful for their support, Spencer Devon Brewing turned to Click2Mail to print and mail 123 heartfelt thank you cards — but they weren’t expecting what happened next.
As of Friday, 19.5% of the mailing list recipients had placed another order for delivery, with an average ticket of more than $50. Several of them commented on Spencer Devon Brewing‘s social media page how special the card made them feel.
Not only did this direct mail campaign generating good will to good customers, it created the sort of organic social media reach every company dreams about.
“I don’t want to get too excited yet, but I predict we get more responses over the weekend,” said owner Shawn Phillips.
Happy customers, happy business — now that’s what we call a great return on investment!
Ready to send thank you cards to your customers? The process is easy, but if you need any help just call or email our friendly, knowledgeable support team.
