Mar 16, 2015
You know that feeling when you get a brand new catalog or booklet from a store you love? It’s such a treat to be able to see the products in full-color, especially when the photos show great examples of the product in use. It’s easy to imagine yourself with that product, and you make sure to bookmark that page so you can refer back to it when it’s time to shop or order online.
If you can relate to that feeling, you are not alone. A study by consulting firm Kurt Salmon revealed that 45% of consumers say that print catalogs stimulate their interest in a retailer’s products, and – get ready for this – a full 86% of respondents have purchased an item after first seeing it in a catalog.
These findings demonstrate that not only is print advertising alive and well, but it should be a major component of your marketing strategy.
Quick & Easy Booklets and Catalogs
For those who would like to send a slim introductory catalog, the Folded Booklet Self-Mailer is for you! You can send up to 12 pages of full-color, vibrant imagery to attract new customers and to remind existing customers about your amazing products.
For larger projects, the 8.5 x 11 Booklet can meet your needs. When you need more than 12 pages to showcase your products, or if your information is personal and should be placed in an envelope, this mailer really delivers.
Both options come with downloadable templates for a variety of desktop publishing services, so creating your catalog(s) is a snap. And both booklets allow you to personalize your messaging using data from your mail list – so that your customers know that you see them as more than just a number.